Our Commitment
Fair and Equitable Employment for Artisans and Value for you
The Pia brand
the Pia brand
Our History
The Pia brand, an in house brand dedicated to giving artisans fair pay and equitable treatment, was created in 2020.
We have worked with the who’s who of Indian Designers and carry that experience with us as we build our own brand, the PIA brand. The PIA brand is dedicated to serving the diverse needs of our local market while providing fair and equitable employment to our artisans. It is truly a social entrepreneurship and was born out of a desire to affect positive societal change.
We have our own tailoring and embroidery unit in Kolkata, where we design and manufacture garments. We offer bespoke services, repurposing of old clothes, personalization, tailoring, styling consultation, etc… Our speciality is in bridal and occasion wear and we also do ready to wear (shirts, dresses, etc…) and accessories.
What we offer to artisans
Opportunity
One thing we noticed when setting up our brand was how hard it was to find a skilled tailor master. So when we found Motin, a young tailor who was intelligent and eager to learn, we decided to invest in him. We hired designers from abroad to teach him over video call. As our team grew and we hired full time designers at our workshop, they were tasked with critiquing his work and guiding him on his quest to master his craft. Today, he is able to earn a higher salary and has developed positive self esteem from the skills he has developed with us.
What we offer to our clients
Value
Our experience representing India's best and brightest couture brands gave us immense insight into the consumer experience of buying luxury Indian clothing. We noticed there was a gap in the market between what our clients wanted and what our designers could provide. Our goal was to ensure that our clients were completely satisfied with their purchase and found the products to be not only useful but beautiful. Buying Indian clothes is not easy. A lot of hand holding is needed and offering a wide range of services under one roof is how we provide unique value to our clientele. Dedication to satisfying you in every way is our promise.
The making of the brand
Rome wasn't built in a day
The learning curve
was huge...
We underestimated how much work, time, and money would have to go into building the PIA brand. Fashion design, fashion marketing and merchandising, business of fashion, wardrobe styling - you name it, we studied it. There was a huge learning curve. We really had to rely on our connections to help us through it all. It was not easy to build the knowledge base necessary to execute on our vision.
Our passion really fueled us through the tough times. It helped us really refine what our purpose is and how we want to make an impact in the world.
Where we are now
Everything we do is fueled by a desire to listen to what our community wants. We are now armed to offer unparalleled services to our community that will make us an undelible part of the community, We are excited about the future of the PIA brand. The sky is the limit!
Our services
The Pia brand
Tailoring
We offer stitching services. You can interact with our team and get clothes made to measure.